Aamir Syed
Decide Faster. Scale Smarter.
I’ve spent 20+ years rescuing product teams and brands from costly mistakes — the kind that drain millions and erode customer trust.Companies that win don’t guess. They run a decision system that scales.I help Southeast Asian founders build decision systems that match the scale and complexity of their markets.. The companies I work with don’t guess anymore. They move faster, with more conviction — and that changes their trajectory.
Audit or Blueprint. No clarity, no charge.
In 30 days:
Know where to focus next
I’ll work with you and your product team to uncover the biggest levers for faster, smarter decisions—and give you a clear path to act on them immediately.
Reality Check
Is This You?
1. Your product reflects your leadership — Shifting priorities = shifting roadmap.
2. Customer love isn't the same as product strength — One scales; the other doesn't.
3. Decisions without data are educated guesses — rarely aligned
4. Momentum slows without you — The team waits instead of acting.
5. Shipping features isn't the same as delivering outcomes — busy ≠ successful.
What If...
Within 30 Days, You know:
1. Where the real gaps are in how your teams work, decide, and execute.
2. What changes matter most right now to get more output without more chaos.
3. How to resource and support your teams so they can solve problems without you in the room.
4. Which practices will make results repeatable instead of lucky.
5. How to keep everyone aligned without slowing them down.
It's a structural shift — from relying on you to running beside you
Week 1
Diagnose RealityClear-eyed assessment of your product org against proven best practices — no fluff, no guesswork.
Week 2
Design for Your StageA lean model tailored to your size, resources, and market — nothing you don’t need.
Week 3
Launch with AlignmentHigh-impact changes rolled out with full founder & leadership team visibility and buy-in.
Week 4
Confident OversightYour product team drives itself — and you always know where it’s headed.
No Guesswork
Just Results
I’ve spent 20 years helping Fortune 500s and high-growth startups replace uncertainty with systems that align teams, focus resources, and deliver measurable wins.
From 100 Priorities to 1 Winning Playbook
Full Company Realignment in Under a Year
As Head of Product, I led an enterprise-wide pivot from finance to SaaS: annual goals → evidence-backed product bets → aligned PI planning. Faster approvals, one roadmap, decisions tied to ROI.
Earning back trust & dominating the aisle
Winning back a lost customer base
As CPO, I reversed a split market: incentives + competitor price checks + lightweight web for older devices. We won back legacy customers while growing the new segment.
From broken platforms to 1 unified experience
Modernizing architecture for the Win
As VP, Product Strategy I drove consolidation from five codebases to one responsive React/Node platform. 92% faster loads, lower maintenance cost, a foundation for the next decade.
Two Risk-Free Options to Consider:
Decision Audit
A 90-minute executive session to pinpoint the decision bottlenecks draining your product’s speed, focus, and ROI. Expect 3–5 targeted recommendations you can act on immediately — or expand into a 30-day engagement.
$2,500 usd
Risk-Free Diagnostic Promise If our 90-minute session doesn’t uncover at least one change you can implement immediately, you don’t pay.
Strategy Blueprint
A 30-day deep dive into your product capabilities — mapping current state, identifying gaps, & designing a blueprint to close them. Includes best-practice guidance on the roles, processes, and capabilities.
$16,000 usd
100% Risk-Free Clarity Guarantee — If I don’t deliver a prioritized, evidence-backed plan with actionable next steps in 30 days, you don’t pay.
Frequently Asked
Questions
How does “No Clarity, No Charge” actually work?
For the Decision Audit (90 min) you pay only if you leave with 3–5 specific recommendations, prioritized and tied to business impact.
For the Strategy Blueprint (30 days) you pay only if you receive a documented, prioritized blueprint: current state, critical gaps, sequence of bets, roles/process/capability recommendations, and a 90-day focus plan.
If those deliverables aren’t met → no invoice.What counts as “clarity”?
• Audit: 3–5 concrete next actions with rationale (not platitudes), each feasible within your current constraints.
• Blueprint: A decision system you can run—what to do, in what order, and why—with owners and success metrics.What are the conditions for the guarantee?
• Engagement: You (or a decision-maker) attend the session(s) and respond to questions.
• Access: Reasonable access to people/data needed to make specific recommendations.
• Scope discipline: We stick to the agreed scope (no mid-sprint pivots into unrelated projects).
If those are met and you still don’t have clarity, you don’t pay.What happens if we disagree about “clarity”?
We book a 15-minute review within 5 business days, compare deliverables to the definitions above, and close it out—either no invoice or we fix the gap fast. No drama.We already have a Head of Product / CPO. Why bring you in?
• Air-cover & speed: I cut through internal noise so your leaders can decide faster.
• Non-political view: Evidence, not opinions.
• System install: Your team runs the system after I leave; no dependency on me.
I’m not a replacement; I’m the catalyst.Do you implement the plan?
I design the system and de-risk the decisions. Your team implements. If you want me hands-on (workshops, hiring help, vendor selection), that’s a separate scope.What do you need from us before we start?
• 30-minute scoping call (goals, constraints).
• Access to current roadmap/OKRs, analytics, top customer insights, and org chart.
• A single exec point-of-contact for decisions.How quickly can we start?
Audit: usually within 7–10 days.
Blueprint: book a start date; I cap capacity to maintain quality.Remote or on-site?
Remote by default. On-site for high-stakes alignment moments—available across SEA (day-rate + travel).How do we measure ROI?
Two simple lenses:
• Cost of delay avoided: (team burn × % time wasted × weeks saved).
• Focus unlocked: fewer thrash cycles, faster yes/no, earlier revenue.
One prevented bad bet often covers my fee.We tried trainings/coaches before. How is this different?
This isn’t training. It’s decision engineering: installing a repeatable way to choose the right work and prove it. Fewer slides; more decisions.What kinds of companies are a fit?
Best fit: founder-led SaaS / platforms with real customers, real stakes, and teams ready to move.
Not a fit: idea-stage, “just exploring,” or anyone unwilling to change the roadmap when evidence says so.Payment & terms?
Audit: 100% upfront (refunded if the guarantee triggers).
Blueprint: 60/40 (start / Day 15). Invoiced in USD (or MYR equivalent). Procurement/NDA is fine.What if our board/investors want to weigh in?
Great—loop them in. I’m used to board-level scrutiny; the outputs are built to withstand it.
Why work with me
Proof. not promises
I don’t believe in fluff or cookie-cutter advice. Every audit and blueprint is rooted in 20+ years of product strategy and leadership at Fortune 100 companies and fast-growing startups. My clients work with me because I cut through noise and give them decisions they can trust — and results they can measure.